Our Mission and Values
Our Mission
We aim to create delicious, memorable meals and drinks that remind our customers of home, no matter where they are
Our mission is to bring together the best of Vietnamese food and Taiwanese bubble tea. We aim to create delicious, memorable meals and drinks that remind our customers of home, no matter where they are.
Our Values
Brief statement
The backbone of our Brand is, and always has been, a commitment to a set of core values that define who
we are and how we run our business and restaurants. When we live our values every day and use them to make decisions - big and small – we define McDonald’s as a brand our people, and the people we serve, can trust.
Ensuring top quality in
every item we serve.
Excellent
Ensuring top quality in every item we serve.
Authentic
Keeping our food and drinks
real and true to their origins.
Authentic
Keeping our food and drinks
real and true to their origins.
Inclusive
Combining different tastes
and cultures in our menu to welcome everyone.
Mutual
Building shared, friendly relationships with our customers and community.
Our Vision
Our strategy is underpinned by our focus on running great restaurants, empowering our people and
getting faster, more innovative and more efficient at solving problems for our customers and people.
More about us
Our Leadership
We embrace the opportunity to lead by example and effect meaningful change.
Our Growth Pillars
We’re building on our strong foundations to ensure we have long-term success.
